Technology By olya 22 June, 2026

How Programmatic Auctions Changed: New Bid Models, AI, and a Cleaner Supply Chain

What if the auction changed, but your bidding strategy didn’t? This article explains how programmatic auctions evolved, from first-price bidding to AI models and smarter supply path optimization.

AdTech - programmatic auctions, showing AI bidding, first-price auctions, bid shading, supply path optimization, and a cleaner advertising supply chain.

Technology By olya 22 June, 2026

How Programmatic Auctions Changed: New Bid Models, AI, and a Cleaner Supply Chain

What if the auction changed, but your bidding strategy didn’t? This article explains how programmatic auctions evolved, from first-price bidding to AI models and smarter supply path optimization.

AI-Generated Creatives: How to Use Them Wisely to Avoid a Legal Action?

Research By The Content Team at AdTech 14 July, 2023

AdTech Holding laywer made a research on how to deal with copyright when using AI generators in commercial purposes.

Artificial Intelligence in AdTech: Trends and Predictions

Research By The Content Team at AdTech 07 June, 2023

How artificial intelligence affects the AdTech industry and what are the future predictions on the AI-based technologies?

How Programmatic Auctions Changed: New Bid Models, AI, and a Cleaner Supply Chain

How Programmatic Auctions Changed: New Bid Models, AI, and a Cleaner Supply Chain

AI-Generated Creatives: How to Use Them Wisely to Avoid a Legal Action?

Artificial Intelligence in AdTech: Trends and Predictions

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