Brand Safety in Media Buying: How Careless Buying Damages Brand Equity

Media buying gets judged on performance metrics: cost per click, cost per acquisition, conversion rate, return on ad spend, and…

Attention Metrics in Advertising: Hype or the Future of Measurement?

What if your ad is “viewable,” but nobody actually notices it? This article explains attention metrics, how they go beyond…

How Programmatic Auctions Changed: New Bid Models, AI, and a Cleaner Supply Chain

What if the auction changed, but your bidding strategy didn’t? This article explains how programmatic auctions evolved, from first-price bidding…

Data Pipeline Security in High-Volume Ad Impression Processing

When millions of ad events move every second, where does security actually fit? This guide shows how data pipeline security…

AdTech Holding at ML Conference Serbia: How We Automate AdTech from the Inside

This year, AdTech Holding attended ML Conference Serbia as a contributor. Two experts took the stage to share their in-house…

Open Web vs. Walled Gardens: Where Is AdTech Headed

What happens when your most valuable audience insights stay locked inside a platform? This guide breaks down Open Web vs…

AdTech Myths That Still Exist in 2026

Some of the ideas circulating in AdTech right now were questionable five years ago and are outright wrong today. The…

Ad Tech Security for Brands and Advertisers: A Practical Checklist

What if your biggest ad security risk is one forgotten access point? This ad tech security checklist helps brands spot…

Cyber Threat Intelligence in the AdTech Product Lifecycle

What if attackers already have a roadmap for your next AdTech product? See how cyber threat intelligence in AdTech helps…

The Hidden Cost of Overexposure: A New Look at Frequency Capping

What if your frequency cap isn’t capping the way you think? See why frequency capping can leak across devices, channels,…

Konstantin Kuznetsov: My Experience on the TechSummit Program Committee

This post was prepared by Konstantin Kuznetsov, Chief Product Officer at AdTech Holding.  Beyond his day-to-day role leading product strategy…

AdTech Holding is a Deloitte Fast 50 Winner, for the 4th Consecutive Time

We are proud to announce that AdTech Holding has been recognized as a Deloitte Technology Fast 50 Company for the…

The Future of KYC: How Sumsub and PropellerAds Respond to New Fraud Threats in 2026

KYC has evolved from a simple compliance check into a critical tool for fraud prevention in AdTech and digital platforms.…

HackTech’25: The Big Recap. How Cyprus Fights Wildfires With Technology

What happens when dozens of brilliant minds come together to solve one of Cyprus’s biggest challenges? HackTech’25 revealed solutions no…

How Our 2025 Is Going: Volunteering, Donating, and Supporting Community

It’s been a while since we last shared what’s happening at AdTech Holding beyond our tech projects. However, we do…

HackTech 2025: Fire Safety Edition – Join the Action!

HackTech is back! Join Cyprus’s biggest open hackathon and build solutions to fight wildfires. €30,000 prize pool + extra rewards.…

Building Trust, Year After Year: AdTech Holding Named a Great Place to Work Again

We’re proud to announce that AdTech Holding has once again been certified as a Great Place to Work. Even more…

Supporting Champions: AdTech Holding Backs Cyprus Teams at the 1st FIP Euro Padel Cup

At AdTech Holding, we believe that fostering excellence, whether in technology or sports, drives communities forward. We are thrilled to…

AdTech Holding joins Deloitte’s Fast 50 — For the Third Time Running

We’re excited to share that AdTech Holding has once again been named one of the fastest-growing technology companies in the…

AdStep Career Kickoff is Back: We Open the Doors to Our Internship Program Again

AdStep is back — and for good reason. Having witnessed the power of this program (and the glowing feedback from…

HackTech’24 Winners: Interview With DataBulls Team Captain 

Despite HackTech’24 being a large and serious event, we never intended to make it dull and formal. One of our…

HackTech’24 Winners: Interview With Middle-Aged Cyprus Ninja Turtles Team Captain

Traditionally, one of the HackTech’24 challenges was dedicated to projects aiming to transform everyday life in Cyprus, the island we…

HackTech’24 – Our Best Hackathon So Far. Everything About How It Was

Last weekend saw the end of our biggest hackathon yet! It was an intense weekend of sleepless coding, skill-sharing sessions,…

[HackTech] Mentors Share How to Make a Bombshell Demo Fest Presentation

What is the hardest part of the hackathon: Coming up with an idea? Building a working prototype in just two…

AdTech Holding Wins Great Place to Work Award for the Second Year in a Row

We’re excited to share that AdTech Holding has once again been recognized as a Great Place to Work for 2024-2025! …

The 3rd Special Edition of HackTech Hackathon is Here. Time to Code to Change!

The most anticipated IT event in Cyprus is upon us: HackTech'24 open hackathon, which returns this fall for the third…

Anti-Fraud Solutions for Mobile Traffic: Experts Talk

How to combat mobile ad fraud? What are the most modern solutions against it? We asked AdTech experts to share…

Product Lifecycle Management in the AdTech Industry: How it Works?

What is product lifecycle management, why it is important, and how it is organized in AdTech and MarTech companies?

Artificial Intelligence vs. Machine Learning: What is The Difference?

What is the difference between artificial intelligence and machine learning? We will shed the light on the AI vs machine…

Sustainability: AdTech Holding’s Path to Preserving Our Future

Why is sustainability important and why AdTech Holding finds it a must-have for a big company?

AdTech Holding Champions Community Growth with Limassol City Skate Park

AdTech Holding is stepping outside the box of its usual business operations again to positively impact the community in Cyprus,…

AdTech Holding’s Journey in the OPAP Limassol Marathon

This year, AdTech Holding took part in the OPAP Limassol Marathon again. What were our impressions this time?

AdTech Holding Cares: Employees Comment on Their Favorite Social Activities

AdTech Holding employees eagerly share their impressions on corporate social activities. Find out more about our life outside the office!

Will Google Privacy Sandbox Affect Retargeting: What Do AdTech Specialists Think?

The novel initiatives set called Privacy Sandbox is the final step of phasing out third-party cookies. Does it offer a…

Interns In QA: Product Team Experience

PropellerAds, the project of AdTech Holding, invited an intern without any previous experience to its QA department. How did it…

AdStep Internship Program Now Open: Time to Enroll

Finally, AdTech Holding opens yet another one internship program for graduate students. This is your way to a smooth career…

How to Benefit from Ad Tech if You Are an Ad Agency?

AdTech arsenal can help you cover maximum aspects of your ad campaigns, from launch and testing to smart optimization. Let's…

Brand Safety in 2024: Measures Experts Recommend

This is a guide on how to protect your brand safety and make sure your ads will appear exclusively in…

Hackathon 2023 Winners Speak: Interview with the Captain of SpendWize Team

Read the fresh and crispy interview with Zenos Pavlakou, a captain of SpendWize. This team won the Improve Life in…

HackAdTech’23: Interview with Winners in the AdTech Category

Here is a new interview with HackAdTech'23 winners — now, in the 'How can we improve the AdTech industry' challenge.…

HackAdTech’23: Interview With People’s Choice Winners

Let us introduce the team that managed to win in not one, but two categories with their unique project –…

Forbes Women in Tech Award: Elena Dolia Nominated and Olga Dmitrenko Wins

AdTech Holding is proud to announce that two of our key leaders, Elena Dolia, Chief Administrative Officer, and Olga Dmitrenko,…

Environmental Consciousness: How AdTech Holding Supports Cyprus Ecosystem

Supporting the Cyprus ecosystem - the place where we live and work - is one of AdTech Holding's core values.…

HackAdTech’23 Overview: Impressions on Another Successful Open Hackathon

Veni, vidi, vici! Like Julius Cesar once said - I came, I saw, I conquered! And that’s how it was.…

5 AdTech Trends in 2024: The Biggest Industry Shifts To Expect

What AdTech trends we are going to see in the nearest future? Meet our digest with the five AdTech predictions…

Customer Support Challenges in AdTech Holding: Human Touch VS Chatbots

Why human interaction cannot be replaced by bots? Read in our post and enjoy real-life stories of our Support team!

Empowering AdTech Startups: Where to Find Support for a Novel AdTech Project?

Where to find funds and support for an AdTech startup? What are the options and how to use them wisely.

Structural Odyssey: AdTech Holding Approach to Product Teams Formation

How PropellerAds, the flagship project of AdTech Holding, innovated its structure and what are the main takeaways from this experience?

Making a Difference at the 4th Limassol Blood Donation Event

AdTech Holding took part in the 4th Limassol Blood Donation Event and, with the help of 10 volunteers, donated 30…

Insights: How to Win the Hackathon? [HackAdTech Special]

Konstantin Kuznezov, our Chief Product Officer and HackAdTech jury member, and Aleksa Lazarevic, the last year winner reveal secrets, insights,…

[HackAdTech Special] How to prepare for a Hackathon?

To make sure all Hackathon participants are getting ready for this 48-hour marathon the proper way, we prepared a 4-step…

A Day At The Hackathon: What Should You Expect As a Participant? [HackAdTech Special]

What is the HackAdTech, the open Hackathon by AdTech Holding, is like? We prepared a guide with photos from our…

Same Company, Different Job: How AdTech Holding QA Team Grows Professionals

How to grow a professional from scratch? Our QA team shared their experience of hiring inexperienced colleagues from other departments.

How Engagement Technologies Are Revolutionizing the AdTech Industry?

Why and how user engagement shapes the entire AdTech industry? Which technologies are the most trending today? Let's discuss.

AdTech Holding: Backing the Dreams of Cyprus’ Youngsters

We’re partnering with I Have a Dream, an organization that helps children in need, and we will provide monthly stipend…

AdTech Holding is Officially Sponsoring the Limassol Spartans Sports Club

AdTech Holding is now officially supporting the Limassol Spartans Dragon Boat Club!

Virtual Reality: Will It Change the AdTech Industry?

Meta Quest 3 by Oculus and Apple Vision are going to begin the new wave of VR headsets popularity. Will…

In Good Company: AdTech Holding Certified as a Great Place to Work in Cyprus

After the anonymous employees feedback, AdTech Holding achieved a Great Place to Work in Cyprus Certification.

Does Corporate Social Responsibility Extend Beyond Volunteering?

AdTech is known as a company that cultivates strong Corporate Social Responsibility (CSR). It aligns with our values and supports…

PropellerAds Successfully Passes Annual ISO 27001 Surveillance Audit

PropellerAds, one of the leading AdTech Holding's projects has confirmed its security standards by passing the ISO/IEC 27001 audit.

AI-Generated Creatives: How to Use Them Wisely to Avoid a Legal Action?

AdTech Holding laywer made a research on how to deal with copyright when using AI generators in commercial purposes.

AdTech Holding: Shaping a Better Future for Cyprus’ Four-Legged Friends

AdTech Holding strives to take care of those who really need, namely - stray cats and dogs of Cyprus. Read…

AdTech Holding Joins the Great Britain-Cyprus Business Association: Creating Ties, Building Success

AdTech Holding reached another important milestone and became a part of the Great Britain-Cyprus Business Association.

Inside Scoop: AdTech Holding at Money 20/20 Europe

AdTech Holding's representative, Alina Nekhotina, visited the Money 20/20 Europe conference and shared her impressions of the event.

Too Much Data: Is It a Challenge for AdTech Businesses?

AdTech companies constantly deal with enourmous data volumes. Our specialists shared the ways to optimize the processes.

It’s a Partner, Not a Competitor: How Professionals at AdTech Holding Use ChatGPT in Their Work

How can you integrate ChatGPT into the workflow? We asked professionals from AdTech Holding to share how ChatGPT helps them…

Artificial Intelligence in AdTech: Trends and Predictions

How artificial intelligence affects the AdTech industry and what are the future predictions on the AI-based technologies?

AdTech Holding at the Machine Learning Conference in Serbia: How Was It?

We’re still buzzing with excitement after an exciting time at the Machine Learning Conference (2023). The MLC is a professional…

Laying Out the Road Ahead: AdTech Holding’s 3-Year Growth Plan Unveiled at New Global Headquarters

AdTech Holding meets the biggest financial partners to discuss the future plans of the company and share the latest results.

Carbon Emissions and AdTech Industry: Why We Cannot Stay Aside?

How digital advertising impacts environment and what corporations can do about it? AdTech Holding offers a discussion.

AdTech Holding Lends a Helping Paw: Supporting Sirius Dog Sanctuary Cyprus

In the sparkling Mediterranean waters lies the picturesque island of Cyprus, known for its rich history, diverse culture, and captivating…

AdTech Holding’s Exciting Move: A Bigger, Greener Office Space in Limassol

The entire Adtech Holding team is excited by these new office features considering our passion for sustainability and positive social…

AdTech Holding Joins Deloitte’s Fast 50 – A Milestone Achievement

AdTech Holding has been ranked among the 50 fastest-growing tech companies in the Middle East and Cyprus in Deloitte's prestigious…

Google Privacy Initiatives: Will They Impact AdTech Industry?

What will happen to AdTech industry after the latest Google privacy updates and will they crucially affect the businesses?

KYC Procedure: Why Is This a Sign of a Trustworthy Ad Network?

What is KYC and why trusted networks has made it a standard practice for customers?

User Privacy and Ads Personalization: Is the Balance Possible?

How to find the balance between user privacy and personalization of their ad feed? Alex Tomaili shares his view.

AdTech Holding at ProductCamp Europe: Our Impressions and Thoughts

AdTech Holding sponsored and visited ProductCamp EU, a big IT unconference. This is the event overview from AdTech Holding representatives.

AdTech Holding’s Participation in the OPAP Limassol Marathon 2023

AdTech Holding participated in the OPAP Limassol Marathon and shares the impressions of the event.

AdTech Holding Joins City Friends Club to Clean Up Limassol

AdTech Holding took part in the Cyprus cleanup and gathered 57 bags of trash at the recreational area of Pyrgos.

5 Main AdTech Trends in 2023: What Will Impact the Industry and How Stay Up to Date

What is impacting the industry right now and how to keep up with the latest trends? We asked Konstantin Kuznetsov,…

In-app Advertising: Perspectives, Market, Specifics

In-app is another channel to add into your marketing strategy and improve user engagement. Read this research and find out…

MultiTag: What Is Behind The Technology?

Keeping the principles of the previous version, the upgraded MultiTag will become the most advanced technology for monetizing traffic without…

Integrating Problems Into a WorkFlow: an Alternative Approach to Business Processes

This article is thoughts of a Team Lead on how to find an alternative approach to workflow problems.

Utility App Market: How to Create An App With 10M+ Downloads

The Utility market inspires much confidence with its evergreen popularity and well-known ways to monetize and promote apps.

What Should You Know About Web Trackers?

What are web trackers and what are the measures taken to make them safe for users?

Predicting User Behavior: Challenges and Opportunities

How predicting user behavior works, which technologies and solutions are used, and what is the future of user behavior prediction…

Giving Back During Holidays: The AdTech Team Visits Malcolm’s Cats

AdTech continues taking social initiatives and now donates for Malcolm's Cats shelter.

A Summary of the HackAdTech Open Hackathon 2022

It’s not every day that leaders in the IT industry from all over the world gather under one roof, but…

5 Steps to Successful Automation: AdTech Holding QA Team Insights

How to automate workflows in a QA team: AdTech Holding experience.

AdTech Holding At The First European PayPal C360: Impressions and Insights

As one of the top popular payment methods worldwide and the biggest finance brands, PayPal is one of the key…

The First-Ever Open AdTech Hackathon: Join HackAdTech

Coming this fall: one of the biggest AdTech hackathons in Cyprus. Get your chance to promote your groundbreaking idea.

AdTech Technologies Designed for PropellerAds Acquired ISAE 3000 Certification

PropellerAds announces that it acquired the ISAE 3000 certification for technologies, developed by AdTech Holding.

PropellerAds Reaches 12B Impressions Daily

PropellerAds continues to prove that it's one of the biggest global traffic providers.

The 3 Key Principles of Growing Startups

Petr Garmashov, the Head of Products at PropellerAds, talks about startups and how to make sure they succeed.

We Are Here for Quality: PropellerAds QA Team on Quality Assurance, Control, and Testing Practices

Vasiliy Petukhov, the Head of QA, and Mikhail Sidelnikov, the Lead QA of the department Product Team share ideas on…

PropellerAds Named Advertising Platform Of the Year Award by SiGMA

PropellerAds wins the Advertising Platform of the Year Award.

ADEX Will Attend the Affiliate World Global 2022 in Dubai

Adex attends Affiliate World Global 2022 in Dubai. Learn how to meet the team.

Notix Has Joined INMA: Everything You Need to Know

Notix joins one of the most prestigious news organizations.

AdTech Holding Project Update: ADEX Joins IAB

Adex, an advanced anti ad-fraud solution, has just joined IAB.

PropellerAds Receives ISO/IEC 27001 Security Certification

PropellerAds has earned ISO/IEC 27001 Security Certification. What does it mean for the company's customers?

PropellerAds Opens a New Office in Prague

PropellerAds opened a new office in Czech Republic. How will it enhance the company's operations?

Quest for Success: PropellerAds Wins Bronze in Corporate Race

The team of PropellerAds participates in the corporate Dragon Boat race for the first time ever.