Attention Metrics in Advertising: Hype or the Future of Measurement?

What if your ad is “viewable,” but nobody actually notices it? This article explains attention metrics, how they go beyond…

Open Web vs. Walled Gardens: Where Is AdTech Headed

What happens when your most valuable audience insights stay locked inside a platform? This guide breaks down Open Web vs…

AdTech Myths That Still Exist in 2026

Some of the ideas circulating in AdTech right now were questionable five years ago and are outright wrong today. The…

Anti-Fraud Solutions for Mobile Traffic: Experts Talk

How to combat mobile ad fraud? What are the most modern solutions against it? We asked AdTech experts to share…

Artificial Intelligence vs. Machine Learning: What is The Difference?

What is the difference between artificial intelligence and machine learning? We will shed the light on the AI vs machine…

Sustainability: AdTech Holding’s Path to Preserving Our Future

Why is sustainability important and why AdTech Holding finds it a must-have for a big company?

4 AdTech Trends in 2024: The Biggest Industry Shifts To Expect

What AdTech trends we are going to see in the nearest future? Meet our digest with the five AdTech predictions…

AI-Generated Creatives: How to Use Them Wisely to Avoid a Legal Action?

AdTech Holding laywer made a research on how to deal with copyright when using AI generators in commercial purposes.

Artificial Intelligence in AdTech: Trends and Predictions

How artificial intelligence affects the AdTech industry and what are the future predictions on the AI-based technologies?

Carbon Emissions and AdTech Industry: Why We Cannot Stay Aside?

How digital advertising impacts environment and what corporations can do about it? AdTech Holding offers a discussion.

Google Privacy Initiatives: Will They Impact AdTech Industry?

What will happen to AdTech industry after the latest Google privacy updates and will they crucially affect the businesses?

KYC Procedure: Why Is This a Sign of a Trustworthy Ad Network?

What is KYC and why trusted networks has made it a standard practice for customers?

User Privacy and Ads Personalization: Is the Balance Possible?

How to find the balance between user privacy and personalization of their ad feed? Alex Tomaili shares his view.

In-app Advertising: Perspectives, Market, Specifics

In-app is another channel to add into your marketing strategy and improve user engagement. Read this research and find out…

What Should You Know About Web Trackers?

What are web trackers and what are the measures taken to make them safe for users?

Predicting User Behavior: Challenges and Opportunities

How predicting user behavior works, which technologies and solutions are used, and what is the future of user behavior prediction…

We Are Here for Quality: PropellerAds QA Team on Quality Assurance, Control, and Testing Practices

Vasiliy Petukhov, the Head of QA, and Mikhail Sidelnikov, the Lead QA of the department Product Team share ideas on…