Data Pipeline Security in High-Volume Ad Impression Processing

When millions of ad events move every second, where does security actually fit? This guide shows how data pipeline security…

AdTech Holding at ML Conference Serbia: How We Automate AdTech from the Inside

This year, AdTech Holding attended ML Conference Serbia as a contributor. Two experts took the stage to share their in-house…

Cyber Threat Intelligence in the AdTech Product Lifecycle

What if attackers already have a roadmap for your next AdTech product? See how cyber threat intelligence in AdTech helps…

The Hidden Cost of Overexposure: A New Look at Frequency Capping

What if your frequency cap isn’t capping the way you think? See why frequency capping can leak across devices, channels,…

Anti-Fraud Solutions for Mobile Traffic: Experts Talk

How to combat mobile ad fraud? What are the most modern solutions against it? We asked AdTech experts to share…

Product Lifecycle Management in the AdTech Industry: How it Works?

What is product lifecycle management, why it is important, and how it is organized in AdTech and MarTech companies?

Will Google Privacy Sandbox Affect Retargeting: What Do AdTech Specialists Think?

The novel initiatives set called Privacy Sandbox is the final step of phasing out third-party cookies. Does it offer a…

How Engagement Technologies Are Revolutionizing the AdTech Industry?

Why and how user engagement shapes the entire AdTech industry? Which technologies are the most trending today? Let's discuss.

AI-Generated Creatives: How to Use Them Wisely to Avoid a Legal Action?

AdTech Holding laywer made a research on how to deal with copyright when using AI generators in commercial purposes.

Too Much Data: Is It a Challenge for AdTech Businesses?

AdTech companies constantly deal with enourmous data volumes. Our specialists shared the ways to optimize the processes.

Artificial Intelligence in AdTech: Trends and Predictions

How artificial intelligence affects the AdTech industry and what are the future predictions on the AI-based technologies?

MultiTag: What Is Behind The Technology?

Keeping the principles of the previous version, the upgraded MultiTag will become the most advanced technology for monetizing traffic without…

5 Steps to Successful Automation: AdTech Holding QA Team Insights

How to automate workflows in a QA team: AdTech Holding experience.