Product Lifecycle Management in the AdTech Industry: How it Works?

What is product lifecycle management, why it is important, and how it is organized in AdTech and MarTech companies?

Artificial Intelligence vs. Machine Learning: What is The Difference?

What is the difference between artificial intelligence and machine learning? We will shed the light on the AI vs machine…

Sustainability: AdTech Holding’s Path to Preserving Our Future

Why is sustainability important and why AdTech Holding finds it a must-have for a big company?

How to Benefit from Ad Tech if You Are an Ad Agency?

AdTech arsenal can help you cover maximum aspects of your ad campaigns, from launch and testing to smart optimization. Let's…

Brand Safety in 2024: Measures Experts Recommend

This is a guide on how to protect your brand safety and make sure your ads will appear exclusively in…

Customer Support Challenges in AdTech Holding: Human Touch VS Chatbots

Why human interaction cannot be replaced by bots? Read in our post and enjoy real-life stories of our Support team!

Empowering AdTech Startups: Where to Find Support for a Novel AdTech Project?

Where to find funds and support for an AdTech startup? What are the options and how to use them wisely.

Structural Odyssey: AdTech Holding Approach to Product Teams Formation

How PropellerAds, the flagship project of AdTech Holding, innovated its structure and what are the main takeaways from this experience?

Inside Scoop: AdTech Holding at Money 20/20 Europe

AdTech Holding's representative, Alina Nekhotina, visited the Money 20/20 Europe conference and shared her impressions of the event.

Carbon Emissions and AdTech Industry: Why We Cannot Stay Aside?

How digital advertising impacts environment and what corporations can do about it? AdTech Holding offers a discussion.

5 Main AdTech Trends in 2023: What Will Impact the Industry and How Stay Up to Date

What is impacting the industry right now and how to keep up with the latest trends? We asked Konstantin Kuznetsov,…

Utility App Market: How to Create An App With 10M+ Downloads

The Utility market inspires much confidence with its evergreen popularity and well-known ways to monetize and promote apps.

AdTech Holding At The First European PayPal C360: Impressions and Insights

As one of the top popular payment methods worldwide and the biggest finance brands, PayPal is one of the key…

The 3 Key Principles of Growing Startups

Petr Garmashov, the Head of Products at PropellerAds, talks about startups and how to make sure they succeed.